Social Bookmarking: The latest Technique in Web Marketing

When internet users share, store, classify or search their bookmarks, using tags, categories or topics, it is referred to as social bookmarking. Since, it is powered by user driven content, social bookmarking is becoming increasingly popular. It significantly enhances the users surfing experience on the internet as relevant content is easier to locate and share. It also leads to formation of online groups and other forms of social interactions. As one uses these more regularly, a network of trusted individuals with shared interests gets developed and the surfing experience becomes more exciting.

It is not only a great way to surf the net, but also a great tool for webmasters to increase traffic to their websites. Any webpage submitted to such sites can see increased traffic, if it has a catchy headline and content that is relevant to the users of that site. The relevance of content is important and the key driver of the whole concept. Since, the content is read and analyzed by real people, the classification is much more reliable than any software based algorithm used by any search engine.

Internet has seen a boom in the number of sites offering these services. Npgb and digg are some of the top social bookmarking sites.

Npgb.org is a new site for bookmarking. It has content divided into various categories like politics, science, news, etc. Webmasters can use this site to create a number of backlinks to their website. You can follow the following steps to create a free backlink to your site using Npgb.org.

• Register (first time users)/login on the site
• Click on the “submit a story” tab
• Follow the posting guidelines

The guidelines highlight some important points. Posting direct links to the article will save time for the visitors. Duplicate submissions might mean that people will ignore your post. If you are submitting an article of your own that you have recently published, it is unlikely that someone will have submitted that. Even in that case, it makes sense to search for it. This can be done using the search box at the top right corner of the screen.

Next step is to ensure that the title and content of the description is relevant to the content of the article. The visitors to these pages read hundreds of headlines and visit only those pages that have a catchy headline and meaningful description. If the content is not relevant to the category, the reputation of the person posting the link suffers because the readers will end up disappointed. In the short run it may lead to a little traffic coming your way, but in the long run it will harm your interest, as people will start avoiding your posts.

The visitors to these pages also have the option of adding these pages to del.icio.us, reddit, digg and yahoo directories. So, if your content is good, most visitors will end up adding you to one or more of these sites. This will lead to higher footfall for your article and more backlinks.